Summer bookings to Colorado mountain resorts lose steam as price sensitivity, wildfire smoke spreads

Summer bookings to Colorado mountain resorts lose steam as price sensitivity, wildfire smoke spreads

Following a strong start to summer bookings — driven largely by pent-up demand for deferred mountain vacations after a slow winter — ski destinations are reporting waning occupancy, rates and revenues as visitors look for more attractive pricing. Ski resort markets across Colorado’s Western Slope saw a promising surge in summer bookings after the end to an underwhelming, low-snow winter season. Although occupancy, rates and revenue remain ahead …