Subway scrolls: MTA’s ad blitz keeps trains on track in NYC while saving riders money

Subway scrolls: MTA’s ad blitz keeps trains on track in NYC while saving riders money

TV shows. Gambling. Cosmetics. These are just a handful of businesses that advertise with the MTA throughout its massive subway system. Some of the ads are fun, colorful and even – some New Yorkers say – a joy to read. But transit ads are more than just eye candy for the millions of commuters who ride the trains citywide each day. They give large and small companies a stage to introduce their products to a captive audience of all ages and demogr…