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Subway Launches Value Menu with 15 Items Under $5, but No Footlongs
The menu includes 15 entrees, with most items priced at $3.99 or $4.99, as Subway competes with other chains on value.
- On Tuesday, Subway launched its first-ever nationwide Fresh Value Menu at more than 18,000 restaurants, featuring 15 entrees priced under $5.
- The menu includes Deli Faves and Protein Pockets for $3.99 each, plus a rotating Sub of the Day for $4.99, with chips and a drink available for $2 more.
- Subway North America Chief Marketing Officer Dave Skena said the menu proves diners 'don't have to choose between eating well and saving money,' following moves by McDonald's and Taco Bell.
- Previous attempts at discount menus faced significant pushback from franchisees concerned about rising costs, including Subway's 2008 $5 footlong era.
- Fast-Food chains increasingly use value menus to attract lapsed consumers, particularly low-income cohorts, as Subway's 15-item offering aims to capture this demographic while maintaining fresh ingredients.
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21 Articles
21 Articles
Subway rolls out nationwide value menu with 15 items under $5
Subway is rolling out a new value menu featuring 15 items priced under $5 at participating locations across the United States, according to the company.The offering includes several 6-inch sandwiches and wraps priced at $3.99, as well as a rotating "Sub of the Day" available for $4.99. Customers can add chips and a drink for an additional $2, Subway said.Subway’s move comes as fast-food chains expand lower-priced offerings. McDonald’s recently i…
·United States
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Total News Sources21
Leaning Left2Leaning Right1Center14Last UpdatedBias Distribution82% Center
Bias Distribution
- 82% of the sources are Center
82% Center
12%
C 82%
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