Subaru of America increases vehicle prices, citing market conditions
- Subaru of America increased prices on several vehicle models on a recent Monday to reflect market conditions in the U.S.
- The hike aims to offset rising costs, mainly due to ongoing 25% tariffs on imported vehicles imposed by the Trump administration.
- Nearly half of Subaru's vehicles sold in the U.S., including the budget-friendly Forester SUV, are imported and will experience price increases ranging from $1,075 to $1,600 based on trim levels.
- The overall Subaru price hike ranges from $750 to $2,055 and will start affecting dealer lots beginning in June 2025, according to dealer notices and analyst reports.
- The company is exploring cost mitigation and expanding U.S. Production to manage an estimated $2.5 billion tariff impact, while aiming for at least $685 million in operating profits.
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