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Subaru Example: Better Addressable TV Campaign Impact
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Addressable TV (ATV) combines the reach of classic TV advertising with digital precision to display tailored advertising content to specific target groups based on data such as demographic characteristics, interests and geographical location.Addressable TV data for branchists has also recognised the potential of the online marketing platform Localyzer and the SME Unit of the international marketing company RTL AdAlliance.The recent campaign for …
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