Nike, McDonald's, and Devin Booker Turned a Sneaker Drop Into a Desert Scavenger Hunt

Nike, McDonald's, and Devin Booker Turned a Sneaker Drop Into a Desert Scavenger Hunt

To promote Derek Booker’s new sneaker, Nike, McDonald’s, and Wieden+Kennedy turned Booker’s longtime habit of hiding signed, unreleased sneakers in public into a scavenger hunt.

McDonald’s and Nike are Dropping the Mickey D’s Book 2 Early in Sedona, Arizona

McDonald's is getting in on the sneaker release game with an early drop of the Sedona, AZ turquoise Book 2 collab.

Stunning New Nike Sneakers Emerge from the Most Unlikely Blend of Ingredients Imaginable

Somehow, a formula that feels almost like Mad Libs translates to surprisingly sweet Southwest-inspired kicks. McDonald’s If you buy from a link, we may earn a commission. Learn more Nike + Devin Booker + Sedona, Arizona + McDonald’s = Awesome? While the latter half of that equation in particular may seem extremely unlikely, it’s true.  Booker (in the General Release) shoots a selfie video with Ronald (in the Friends & Family, because of co…