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Study reveals uncertainty about pets' backgrounds deters adopters

On Thursday, September 24, 2026, Mars launched an online Mars Adoption Hub offering expert-backed resources to help prospective pet owners overcome adoption barriers.
Research by Censuswide surveying over 26,000 people across 14 countries found that uncertainty about medical history , behavioral background , and household compatibility deters prospective adopters.
Veterinarian and Pet Nutrition & Health Science Expert Esther Bijsmans recommends the 3-3-3 rule for new pets, stating, "Adopting a pet is an exciting and rewarding experience, but practical guidance is key."
Expanding its 2026 Global Adoption Weekend to over 30 countries, Mars is supporting local shelters with resources to help pets find loving homes.
Anthony Guerrieri, Vice President of Corporate Affairs for Pet Nutrition at Mars, stated the company aims to "take the guesswork out of adoption and help people feel completely confident.

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+59 Reposted by 59 other sources

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Study reveals uncertainty about pets' backgrounds deters adopters

Nearly a third of pet parents want to adopt but are held back by uncertainties around pets' health, behaviour and compatibility.

1 day ago

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PR Newswire

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The Manila Times

Center

Clearing the Path: Mars Launches Pet Adoption Resource Hub, as New Research Reveals What Holds Adopters Back

New global research, the largest pet adoption study of its kind¹, by Mars, Incorporated, reveals that nearly a third of pet parents want to adopt but are held...

2 days ago·Chicago, United States

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ТСН.ua

Mars Launches Platform for Animal Adoption: New Study Found to Deter Future Owners

Uncertainty about the animal's past and the lack of proven advice remain the main reasons why people do not dare to take an animal from a shelter. This is evidenced by the results of a global study conducted by Censuswide with the support of Mars, Incorporated.

12 hours ago

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Les Affaires

Opening the Way: Mars Launches a Resource Platform Dedicated to Pet Adoption as a New Canadian Study Highlights the Barriers that Prevent Animals and Humans From Connecting

A new study carried out by Mars reveals that housing difficulties as well as health and safety concerns

1 day ago·Montreal, Canada

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PR Newswire broke the news in Chicago, United States 2 days ago on Thursday, September 24, 2026.

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Study reveals uncertainty about pets' backgrounds deters adopters

64 Articles

64 Articles

Study reveals uncertainty about pets' backgrounds deters adopters

Clearing the Path: Mars Launches Pet Adoption Resource Hub, as New Research Reveals What Holds Adopters Back

Mars Launches Platform for Animal Adoption: New Study Found to Deter Future Owners

Opening the Way: Mars Launches a Resource Platform Dedicated to Pet Adoption as a New Canadian Study Highlights the Barriers that Prevent Animals and Humans From Connecting

Coverage Details

Bias Distribution

Factuality

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Study reveals uncertainty about pets' backgrounds deters adopters

The survey of more than 26,000 people found uncertainty about a pet’s background and lack of expert advice were major adoption barriers.

64 Articles

64 Articles

Study reveals uncertainty about pets' backgrounds deters adopters

Clearing the Path: Mars Launches Pet Adoption Resource Hub, as New Research Reveals What Holds Adopters Back

Translate IconMars Launches Platform for Animal Adoption: New Study Found to Deter Future Owners

Translate IconOpening the Way: Mars Launches a Resource Platform Dedicated to Pet Adoption as a New Canadian Study Highlights the Barriers that Prevent Animals and Humans From Connecting

Coverage Details

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Ownership

More stories like this

Foot-and-Mouth Disease Alert in Kırıkkale: Animal Market Closed.

Marineland belugas that died in Chicago had chronic inflammatory disease, preliminary necropsy findings show

Father of Penguins Forward Andrei Kuzmenko Reportedly Killed in Bear Attack in Russia

Cheetah cubs at Prague Zoo are doing well after a period of strong storms and their mother’s illness

FDA approves Moderna's mRNA seasonal flu vaccine

Wiltshire dog walks return to raise funds for German Shepherd Rescue South

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Foot-and-Mouth Disease Alert in Kırıkkale: Animal Market Closed.

Marineland belugas that died in Chicago had chronic inflammatory disease, preliminary necropsy findings show

Father of Penguins Forward Andrei Kuzmenko Reportedly Killed in Bear Attack in Russia

Cheetah cubs at Prague Zoo are doing well after a period of strong storms and their mother’s illness

FDA approves Moderna's mRNA seasonal flu vaccine

Wiltshire dog walks return to raise funds for German Shepherd Rescue South

Mars Launches Platform for Animal Adoption: New Study Found to Deter Future Owners

Opening the Way: Mars Launches a Resource Platform Dedicated to Pet Adoption as a New Canadian Study Highlights the Barriers that Prevent Animals and Humans From Connecting

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