Study reveals influence behind illegal bear bile consumption in Việt Nam

Study reveals influence behind illegal bear bile consumption in Việt Nam

A new study led by San Diego Zoo Wildlife Alliance researchers sheds light on the social dynamics that drive the continued consumption of bear bile in Việt Nam, revealing that gift-giving among close social networks plays a crucial role in sustaining demand. The findings suggest that conservation efforts could be more effective if they were to focus on shifting behaviors within influential social groups rather than broad public awareness campaig…