Study Reveals Growing Discontent with MLS & Apple TV Deal

Study Reveals Growing Discontent with MLS & Apple TV Deal

It has been three seasons since Apple TV secured exclusive streaming rights to Major League Soccer (MLS) in a landmark $2.5 billion deal, and new data suggests the league’s bold pivot to streaming may be falling flat with fans. According to a recent Casino.org survey of over 4,000 U.S. sports fans, a staggering 72% believe […] The post Study Reveals Growing Discontent with MLS & Apple TV Deal appeared first on Cord Cutters News.

Major League Soccer (MLS) boss defends Apple broadcast deal, says critics “don’t get it yet”

Major League Soccer (MLS) commissioner Don Garber has defended the league’s global broadcast deal with Apple, insisting that critics “just don’t get it yet”. Garber’s comments come after he offered a rare glimpse last month into MLS’s viewership on Apple TV, having been guarded about the numbers ever since the league began its decade-long, US$2.5 billion partnership with the tech giant in 2023. According to Garber, Apple TV’s MLS Season Pass ser…