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Want To Deter Teen Vaping? Make Devices Boring, Study Says

  • Researchers led by Harry Tattan-Birch published a study on May 20, 2025, suggesting dull vape device designs reduce appeal among youth in the UK, US, and Canada.
  • The rise of disposable vaping devices with colorful, attractive designs contributed to increased youth interest, prompting examination of standardized white designs as a deterrent.
  • Surveying nearly 15,300 people aged 16 to 29, researchers found 67% of participants shown white vapes had no interest in trying them, compared to just under 63% for colorful devices.
  • Researchers noted that while standardizing device design likely discourages non-smoking youth from vaping, it may reduce smokers switching to vaping, stating, "Trade-offs must be considered."
  • The findings imply that regulating vape design could lower youth uptake but require balancing to maintain smoking cessation benefits, informing policymakers and public health strategies globally.
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Want To Deter Teen Vaping? Make Devices Boring, Study Says

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Convenience Store broke the news in on Wednesday, May 21, 2025.
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