Study: Millennials & Gen Z Want More Plant-Based Food, But Are Eating Less

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Study: Millennials & Gen Z Want More Plant-Based Food, But Are Eating Less

5 Mins Read Interest in eating more plant-based food is growing across the Global South, with high prices the biggest obstacle to increased consumption, according to a new study. More than two-thirds (68%) of consumers across the world want to eat more plant-based food, with folks from countries in the Global South the most keen, according to a 31-nation study. The sentiment is strongest in Vietnam, where over 90% of people express a growing app…