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Study Finds University of Louisville Athletics Drives $1.28 Billion in Annual Economic Impact - University of Louisville Athletic

LOUISVILLE, Ky.  — A comprehensive economic impact study conducted by Collegiate Consulting confirms that University of Louisville Athletics serves as a powerful economic engine for the University, the City of Louisville, and the Commonwealth of Kentucky, generating an average of $1.28 billion in annual economic impact.
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University of Louisville Athletics broke the news in on Thursday, January 29, 2026.
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