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Study by Publicis Media: What Makes Creative Advertising Really Effective
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Laughing and buying stories: 71% of respondents to a study by Publicis Media combine humor with creative advertising. It is the most common design element from unusuality, which 70% find creative, and showing a product in a different way, which two thirds of respondents say. Overall, 61% of respondents consider creativity in advertising important. 70% believe that they remember creative advertising better. horizon.net (€)
Creativity is an important criterion for many people to evaluate advertising. However, what is considered creative differs between generations. A study by Publicis Media shows which factors pay particularly heavily on memory, brand image and purchase decision.
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