Study: BNP Paribas Open generates $887 million economic impact for Coachella Valley

Study: BNP Paribas Open generates $887 million economic impact for Coachella Valley

INDIAN WELLS, Calif. (KESQ) — The 2026 BNP Paribas Open generated an estimated $887 million in economic impact across the Coachella Valley, according to a new study. The two-week tennis tournament at Indian Wells Tennis Garden drew a record 527,626 fans, including more than 165,000 visitors from outside the region. Out-of-town spending, along with spending