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Student Assembly discusses College branding, finance report, approves ZeroEyes referendum
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Student Assembly discusses College branding, finance report, approves ZeroEyes referendum
Special Business Tuesday, March 24, Chief Marketing Officer Heather Golden met with the Student Assembly Senate to discuss the development of the College of William and Mary’s brand strategy and marketing infrastructure. She explained how University Marketing formally began in 2021, following a study conducted by the College that revealed a lack of strong name recognition beyond the state of Virginia. “We wanted to make sure we were telling a un…
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