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Puma Surprises Market With Early Q2 Results, Slashes Guidance for 2025
6 Articles
6 Articles
The German sporting goods manufacturer presented disappointing quarterly figures. The new boss wants to introduce his strategy soon.
Instead of a profit of up to 525 million euros, the sporting goods company now expects a loss for the current year. The new CEO wants to tighten the austerity course.
Puma warns of net loss and huge sales drop after disappointing quarter - RetailDetail EU
German sports giant Puma is struggling with disappointing results, as the company seems unable to capitalise on the global demand for retro sneakers. While competitors are benefiting from the revival of classic athletic shoes, Puma must now admit that it expects a severe decline in revenue and a loss for full-year 2025. Lagging behind competitors The German brand saw its quarterly revenue drop by 8.3 % to 1.9422 billion euros, mainly due to disa…
The second quarter was disappointing for Puma CEO Arthur Hoeld, and US tariff policy also weighed on the situation. As a result, the Herzogenaurach-based company is reducing its forecast for 2025, resulting in a stock price drop.
German sporting goods brand Puma has issued a strong profit warning for this year, citing factors including weakening sales, the increasing impact of negative exchange rates, restructuring costs, and the impact of US President Donald Trump's import tariffs.
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