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Streaming Media’s Biggest Problem Isn’t Content. It’s Product
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Streaming Media’s Biggest Problem Isn’t Content. It’s Product
TV has long operated on a simple premise: Invest in content to attract audiences. The old “content is king” logic still holds up, but in today’s world of multiplatform streaming, apps and FAST channels, content alone is no longer enough. Most media companies don’t have a content problem. They have a product problem. Billions are invested in premium entertainment, sports and news programming. At the same time, independent creators with minimal bu…
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