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Strawberries as an Experience. How the Vraňany Farm Became a Lovebrand and What the German "Strawberry King" Built From the Popular Fruit
Summary by Hospodářské Nnoviny (HN.cz)
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In a village in Central Bohemia, the Hanč family has transformed the cultivation of their favorite fruit into a new type of rural tourism. They have taken the strawberry business a few levels higher in Germany. The man who started with one stand near Rostock now runs seven themed amusement parks across the country.
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