Digital Fatigue Drives Brands to AI, Says Hightouch CEO

Digital Fatigue Drives Brands to AI, Says Hightouch CEO

The pressure is on marketing teams today drive digital success without delivering spam. [contact-form-7] Against a backdrop of digital saturation, where inboxes are bombarded and brand fatigue is real, that is the fundamental question that persists: What if marketing could finally feel more human again? “Marketing that actually adds value to the consumer’s life versus just sort of, ‘Hey, here’s my product, here’s my product,’ that is w…

Strategy Will Help Keep Your Brand’s Voice Alive in the Age of AI Advertising

For decades, brands have balanced the dual demands of cost efficiency and audience reach in their marketing efforts. Now, generative AI is reshaping the landscape, bringing both uncertainty and new possibilities that are forcing the industry to reconsider the future of advertising and how to reach the right demographics effectively.  Netflix and Meta turn to Gen AI to cut costs and expand marketing reach In recent months, numerous major brands h…