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Strategic Technology Alignment for Market Intelligence Teams
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Strategic Technology Alignment for Market Intelligence Teams
Technology investment has reached unprecedented levels, with 93% of organisations increasing their digital spending according to Grant Thornton’s latest Digital Transformation Survey of 550+ executives. Yet a stark reality persists: only 27% achieve full alignment between technology capabilities and business objectives. For market intelligence professionals operating in an environment of economic uncertainty and rapid AI-driven disruption, this …
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