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Strategic Analysis: The Taco Bell Crisis Solved with $1
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What you need to know Taco Bell turned a health crisis into a case study on corporate reputation.After the outbreak of Cyclospora in the U.S., the chain combined transparency, quick action and unexpected promotion to recover customers.The strategy shows that overcoming a crisis not only depends on explaining what happened, but also on getting people to re-trust and return to consumption.When a crisis hits a brand, the manuals are clear: suspend …
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