‘Stranger Things’ and Football Power Heavy TV Use in November

‘Stranger Things’ and Football Power Heavy TV Use in November

Nielsen’s Gauge data for November shows an uptick in streaming and broadcast viewing, fueled by ‘Stranger Things’ and the NFL.

Data: US watched over 103bn minutes of TV on Thanksgiving

November 2025 delivered what Nielsen has described as “one of the most historic months to date” in its report of The Gauge, the monthly snapshot of total TV and streaming consumption in the US. The five-week reporting interval produced a 5.5 per cent monthly increase in television usage, with live sports driving broadcast to its […]

Nielsen: November Viewing Driven By Sports

A five-week measurement of November 2025 by Nielsen shows that live sports drove broadcast channels to their best “share of TV” in a year while also fueling viewer increases at streaming platforms such as NBCUniversal’s Peacock and CBS-aligned Paramount+. According to the latest edition of “The Gauge,” which Nielsen provides monthly as a snapshot of total TV and streaming consumption, Broadcast TV “extended its momentum” in November, with viewer…