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Story Rebrands to DATA Foundation In AI Pivot

The company said Trace will verify training data provenance as it adds Kled founder Avi Patel and targets AI firms facing a multi-billion-dollar data bottleneck.

  • On Thursday, Palo Alto-based Story Protocol rebranded as the DATA Foundation, shifting its focus entirely to artificial intelligence training infrastructure under CEO Andrea Muttoni.
  • Facing a critical 'data bottleneck,' Big Tech and AI developers are exhausting public internet scraping sources, prompting the foundation to provide essential infrastructure for sourcing and verifying licensed data at scale.
  • Chief Data Officer Avi Patel said the DATA Network integrates Trace, an on-chain registry for provenance, and Kled, a human data marketplace, creating unalterable cryptographic receipts for individual contributions.
  • Supported by $140 million in venture funding led by Andreessen Horowitz, the foundation incorporates Poseidon, an AI data processing project that runs the Numo app paying users for authenticated human-generated data.
  • This strategic pivot follows similar moves by Web3 platforms Immutable and Coinbase; the DATA integration currently registers 1.5 billion user-contributed records, positioning it to supply verifiable data at scale.
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TokenPost broke the news on Thursday, June 25, 2026.
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