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Storeception: Why retailers keep putting stores inside stores
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Storeception: Why retailers keep putting stores inside stores
From Target’s new strategy to Nebraska Furniture Mart’s rotating brand showcases, retailers are turning to store-within-store concepts to drive foot traffic HIGH POINT — Store-within-a-store concepts aren’t novel in retail. But one look around the industry lately reveals a renewed interest in the format. To stay competitive, particularly as many consumers turn to the internet, retailers are borrowing brand equity to create destinations and drive…
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