Stop getting stuck on price and start closing more cars — Sean Gardner

Stop getting stuck on price and start closing more cars — Sean Gardner

Many salespeople lose control of the deal when customers ask for the “best price.” On today’s episode of CBT Now, Joe Verde Group Instructor and Sales Trainer Sean Gardner shares how salespeople can bypass early price questions, protect gross and focus on delivering a better customer experience. With the average cost of new vehicles rising each year, salespeople must master closing deals based on value rather than price. Buyers are increasingly …