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Steven Gätjen and Fabian Frese Want More Quality in Advertising and Entertainment.
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Hör-Tip: In the podcast "What's Next, Creatives?" Steven Gätjen and Fabian Frese criticize the current content quality. The founders of Tumult Creative Studios, in conversation with KNSK boss Kim Alexandra Notz and "Campaign" editor-in-chief Bärbel Egli-Unckrich, argue that the attention span is not falling, but the imposition of bad content is growing. The German market often confuses security with quality. Relevance only arises for the two mak…
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