Skip to main content
institutional access

You are connecting from
Lake Geneva Public Library,
please login or register to take advantage of your institution's Ground News Plan.

Published loading...Updated

Nespresso’s Gen Z Glow-Up: Dua Lipa, Iced Drinks, and a Bold New Visual World

Summary by Adweek
Behind Nespresso’s big brand overhaul to reach Gen Z, including Dua Lipa as ambassador and a colorful redesign

11 Articles

Bean star: The coffee brand Nespresso publishes the first campaign with the new brand ambassador Dua Lipa. The singer is supposed to rejuvenate the brand and appeal to a new target group. In the advertising film she tries different coffees and takes over the well-known slogan "What Else?". The long-standing advertising face George Clooney has a small role in the spot. Responsible for the new brand appearance is the agency Leo Constellation from …

Already the announcement caused a stir, now the result is to be seen: the first global Nespresso campaign with new Testimonial Dua Lipa. While the pop musician celebrates diversity and innovation in coffee enjoyment, a guest appearance from previous Testimonial George Clooney bridges the bridge to tradition.

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 67% of the sources lean Left
67% Left

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

CB News broke the news on Monday, April 13, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal