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7Up Ups the Lime in Recipe Overhaul
Keurig Dr Pepper says the update targets younger drinkers, after research found 72% of Gen Z and Gen Alpha prefer citrus-forward flavors.
- On Monday, August 10, 2026, Keurig Dr Pepper announced 7UP is permanently reformulating its soda from lemon-lime to a lime-lemon recipe, marking the brand's first major evolution in over 15 years.
- Research indicates 72 percent of Gen Alpha and Gen Z drinkers gravitate toward citrus-forward flavors, driving the shift within the $5 billion lemon-lime beverage category.
- Beginning in mid-August, the new recipe debuts across Original, Zero Sugar, Cherry, and Cherry Zero Sugar varieties with updated vertical logos and bolder packaging designs.
- Chief Marketing and Innovation Officer Drew Panayiotou called the change a "bold reinvention," stating that giving lime the spotlight transforms the heritage brand into a modern disruptor.
- Facing competition from rivals like Sprite, the company will support the launch with a "Flip the Sip" multiplatform marketing campaign to avoid stagnation in the ferociously competitive market.
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7Up changes its iconic recipe for first time in 15 years
Coca-Cola’s Sprite remains the dominant lemon-lime soda in America and has ranked among the top five best-selling soft drinks in America overall in both 2024 and 2025, according to Beverage Digest. PepsiCo’s Starry, launched in 2023 to replace Sierra Mist, has not managed to close that gap. Keurig Dr Pepper, however, is responding by abandoning the traditional lemon-lime formula for 7Up. The brand is becoming a “lime-lemon” drink, the first reci…
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Leaning Left3Leaning Right0Center24Last UpdatedBias Distribution89% Center
Bias Distribution
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89% Center
11%
C 89%
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