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Stellantis Boss Urges Adoption of Smaller, Cheaper Cars
- Stellantis Chairman John Elkann urged Europe on June 13, 2025, in Turin, Italy, to develop smaller, cheaper cars like Japan's kei vehicles.
- John Elkann and Luca de Meo, CEO of Renault, expressed concerns that stringent regulations have driven up vehicle prices, resulting in fewer affordable car options compared to 2019.
- In 2019, Europe sold 49 models under €15,000 with one million cars below that price; now fewer than 100,000 cars meet that standard.
- Elkann explained that the rise in costs is largely a result of regulatory requirements, highlighting that over a quarter of their engineering team is dedicated to ensuring compliance.
- Elkann's remarks suggest that easing regulations could revive Europe's market for affordable small cars, fostering greater consumer demand and regional competitiveness.
12 Articles
12 Articles
Stellantis boss urges adoption of smaller, cheaper cars
Europe needs to develop smaller and cheaper vehicles in the style of Japan's so-called "kei cars", Stellantis Chairman John Elkann has said, as high prices, which he blamed on regulation in the region, weigh on consumer demand.
John Elkann says Europe needs small, affordable cars like Japan's 'kei cars'
Europe needs small and affordable cars such as Japan's 'kei cars', Stellantis chair John Elkann said on Thursday, as high prices, which he blamed on regulation in the region, weigh on consumer demand.
Luca de Meo, CEO of the Renault Group The CEO of the Renault Group, Luca de Meo, has very clear the causes that are causing small cars with combustion engines to disappear little by little from the market.The issue is not environmental, but economic, and Europe has much to do with it.The automotive market has evolved remarkably in the last two decades.Not in vain, at the beginning of the century this was dominated by three large segments: small …
Stellantis CEO John Elkann is proposing a budget European version of the Japanese "kei car," rebranded as the "e-car," to combat rising prices caused by excessive regulations. He points out that only one model remains under €15,000 in Europe, down from 49 in 2019. With new CEO Antonio Filosa, Stellantis is strengthening its regional strategy in the face of global regulatory challenges.
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