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Steam Cracks Down on some Sex Games to Appease Payment Processors

STEAM PLATFORM, JUL 16 – Valve removed over 20 adult-only games from Steam after updating rules to comply with payment processors like Visa and MasterCard, aiming to maintain payment method availability.

  • On July 16, 2025, Valve’s Steam platform updated its guidelines with a new clause banning content that breaches payment processor, bank or network provider standards, in the Rules & Guidelines section of Steamworks Onboarding Documentation.
  • Facing scrutiny from payment processors, industry observers note that Visa and Mastercard have increasingly imposed stricter standards on adult entertainment, prompting Valve's content policy tightening.
  • Following the update, SteamDB found dozens of games referencing incest, slave or prison imagery were removed.
  • With no clear examples, the new rule's vagueness causes confusion among developers exploring controversial content.
  • Broadly, Steam’s update underscores that content moderation driven by global financial networks suggests long-term industry shifts towards financial gatekeeper influence.
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ToyNews broke the news in on Tuesday, July 15, 2025.
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