Steam is now a billion-dollar side business for PlayStation

Steam is now a billion-dollar side business for PlayStation

Until recently, Sony had largely treated Steam as a secondary outlet for older PlayStation titles, primarily single-player games that had already maximized their sales on console. But if Valve releases mainstream hardware that runs Steam natively and becomes a viable home for PlayStation Studios releases, Sony's PC strategy could be...Read Entire Article

Why PlayStation Crashed a Spaceship in Madrid

Here are some notable European campaigns that broke in recent weeks, selected by Muse sibling Ads of the World. PlayStation, 'The Spaceship That Crashed in Puerta del Sol'Agency: CLV The centerpiece is an activation in Madrid's Puerta del Sol that transformed the city's commuter station into the wreckage of a PlayStation-universe spacecraft. Both inside and out,

Sony Estimated to Have Made $1.5 Billion from Steam, But the Novelty Is Wearing Off

Master pace - A big report from Alinea Analytics estimates that Sony has made $1.5 billion from Steam since beginning to port its first-party titles to the P...