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Red Bull Moves Into Rugby by Taking Full Ownership of English Club Newcastle

NEWCASTLE, ENGLAND, AUG 12 – Red Bull aims to boost Newcastle Red Bulls' performance and local talent development after three seasons at the bottom of the Premiership, with a strengthened academy program.

  • On Tuesday, the energy drink company Red Bull completed its takeover of Newcastle Rugby Ltd, rebranding it as Newcastle Red Bulls.
  • Following sustained losses on and off the field, Semore Kurdi’s decision to sell came after Newcastle has finished bottom of the Premiership table for the past three seasons and struggled to match rival salaries.
  • At Kingston Park stadium, Newcastle Red Bulls will remain with a strengthened academy program to develop local talent and deliver a world-class fan experience.
  • Ahead of the opener, Newcastle announced the signing of Argentina scrum-half Simón Benítez Cruz on a two-year deal, as they prepare for the September 26 match against Saracens.
  • Looking ahead, Steve Diamond will remain as Director of Rugby to help the club compete for trophies in England and Europe in the coming years.
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33 Articles

Lean Right

The Falcons, renowned Red Bulls, are the first rugby club to have gone into the lead of the Austrian firm.

·Paris, France
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Associated Press NewsAssociated Press News
+12 Reposted by 12 other sources
Lean Left

Red Bull moves into rugby by taking full ownership of English club Newcastle

Red Bull’s sporting portfolio now includes a top-flight English rugby team after the energy drinks giant took full ownership of Newcastle Falcons.

·United States
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  • 53% of the sources lean Left
53% Left

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rugbypass.com broke the news in on Tuesday, August 12, 2025.
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