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State Of MarTech: Data Management - Cybernoz - Cybersecurity News
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State Of MarTech: Data Management - Cybernoz - Cybersecurity News
When Google first announced in early 2020 its plans to end support for third party cookies, it quickened a growing movement amongst brands to better understand their customers by strengthening their capabilities in first party data. That led to a rush of investment in data management tools – most commonly in the form of customer data platforms (CDPs). The market for this toolset was estimated by Fortune Business Insights to be worth US$3.28 bill…
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