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Startup turns whiskey into windfall

  • Unicorn, founded in Chicago in 2020, is a digital marketplace specializing in weekly auctions of wine and spirits.
  • The platform emerged from the founders' tech and bar industry experience and authenticates, digitizes, stores, and auctions bottles nationwide.
  • Each auction moves between four and six thousand bottles, bringing in sales ranging from $1.2 million up to $2 million, featuring a wide selection from budget-friendly spirits to exceptionally rare bourbons valued at as much as $150,000.
  • More than 100,000 customers have traded on Unicorn, which has raised $5.8 million from venture capitalists, NBA players, and collectors and remains profitable and fast-growing.
  • Collectors like 74-year-old Robert Drousth, who accumulated bottles without intent to sell, use Unicorn to convert aged collections into significant financial returns.
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17 Articles

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13
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1
Richmond Times-DispatchRichmond Times-Dispatch
+2 Reposted by 2 other sources
Lean Right

Auction startup turns whiskey into windfall

When it comes to liquid assets, a Chicago startup is finding that stocks and bonds may have nothing on bourbon.

·Richmond, United States
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Waterloo Cedar Falls CourierWaterloo Cedar Falls Courier
+9 Reposted by 9 other sources
Center

Startup turns whiskey into windfall

When it comes to liquid assets, a Chicago startup is finding that stocks and bonds may have nothing on bourbon.

·Waterloo, United States
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Waterloo Cedar Falls Courier broke the news in Waterloo, United States on Friday, May 16, 2025.
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