Startup turns whiskey into windfall
- Unicorn, founded in Chicago in 2020, is a digital marketplace specializing in weekly auctions of wine and spirits.
- The platform emerged from the founders' tech and bar industry experience and authenticates, digitizes, stores, and auctions bottles nationwide.
- Each auction moves between four and six thousand bottles, bringing in sales ranging from $1.2 million up to $2 million, featuring a wide selection from budget-friendly spirits to exceptionally rare bourbons valued at as much as $150,000.
- More than 100,000 customers have traded on Unicorn, which has raised $5.8 million from venture capitalists, NBA players, and collectors and remains profitable and fast-growing.
- Collectors like 74-year-old Robert Drousth, who accumulated bottles without intent to sell, use Unicorn to convert aged collections into significant financial returns.
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17 Articles
New Riff is launching a pair of ten-year-old whiskeys
They're called the First Decade Kentucky Straight Bourbon Whiskey and First Decade Kentucky Straight Rye Whiskey, and they are the first ten-year-old whiskeys produced by the popular distillery. The post New Riff is launching a pair of ten-year-old whiskeys appeared first on The Manual.

Auction startup turns whiskey into windfall
When it comes to liquid assets, a Chicago startup is finding that stocks and bonds may have nothing on bourbon.

Startup turns whiskey into windfall
When it comes to liquid assets, a Chicago startup is finding that stocks and bonds may have nothing on bourbon.
WhiskyIntelligence.com » Blog Archive » KENTUCKY DISTILLERS’ ASSOCIATION WELCOMES WHISKEY HOUSE OF KENTUCKY AS NEWEST MEMBER – Kentucky Whiskey News - whisky industry press releases, newsletters, events, tasting notes, bottlings and comments.
KENTUCKY DISTILLERS’ ASSOCIATION WELCOMES WHISKEY HOUSE OF KENTUCKY AS NEWEST MEMBER FRANKFORT, KY.— The Kentucky Distillers’ Association today announced Elizabethtown’s Whiskey House of Kentucky (Whiskey House) as the newest member of the non-profit trade group that unites and leads Kentucky’s signature Bourbon and distilled spirits industry. Founded in 2021 by industry veterans David Mandell, John Hargrove and Daniel Linde, Whiskey House is a …
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