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Starry ties free soda to hot temps as extreme weather sways marketing

Summary by marketingdive.com
The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.

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Starry ties free soda to hot temps as extreme weather sways marketing

The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.

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marketingdive.com broke the news in on Friday, July 25, 2025.
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