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Published 1 day ago • loading... • Updated 1 day ago

Starmer drops plans to restrict alcohol adverts after industry outcry

Summary

Sir Keir Starmer has dropped plans for a ban on alcohol advertising after warnings from the US that it would jeopardise his all-important trade deal with Donald Trump. US drinks companies complained that a ban would amount to a non-tariff trade barrier with America, while the £40 billion UK alcohol industry said it would mean a loss of investment and cancelled sports sponsorships.

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Starmer drops plans to restrict alcohol adverts after industry outcry

U-turn after PM warned that ban risked Trump trade deal and drinks firms’ sponsorship of British sport

1 day ago·London, United Kingdom

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The Telegraph broke the news in London, United Kingdom 1 day ago on Wednesday, July 2, 2025.

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