Starbucks Struggles to Find a New Identity in Cutthroat China

Starbucks struggles to find a new identity in cut-throat China

What Starbucks chooses to do in China will decide whether it ends up successful like McDonald’s, or faltering like Apple. Read more at straitstimes.com.

Starbucks Struggles to Find a New Identity in Cutthroat China

When a group of private equity investors and Chinese technology companies were asked for ideas on how they would revive Starbucks Corp.’s fortunes in the world’s second-largest economy, the most common advice was: Be a lot more like the local competition that beat you.

Starbucks struggles to find a new identity in cutthroat China

When a group of private equity investors and Chinese technology companies were asked for ideas on how they would revive Starbucks’s fortunes in the world’s second-largest economy, the most common advice was: Be a lot more like the local competition that beat you.