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Starbucks Sees Room to Expand with Hundreds of New US Stores and Increased Seating
- On Mar. 10, Starbucks Corporation will launch a three-tiered Rewards program unveiled at Investor Day in New York, covering 35.5 million active U.S. Starbucks Rewards members.
- As part of its turnaround, Starbucks is pushing the Back to Starbucks strategy to boost member engagement and sales after nearly two years of weak U.S. results, focusing on company stores and baristas.
- The program offers accelerated Star earning, a 60-Star redemption tier with $2 off, and Reserve members must earn 2,500 Stars in 12 months for exclusive perks.
- Starbucks shares reacted in intraday trading, with a 5% jump Wednesday and another rise Thursday as company guidance ties the program to fiscal 2026 comparable store sales target and adjusted EPS range.
- Amid labor complaints, Starbucks is closing more than 400 underperforming U.S. stores while planning up to 175 new openings and adding 25,000 seats this year.
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Starbucks sees room to expand with hundreds of new U.S. stores, increased seating
Starbucks says it plans to open hundreds of new stores across the U.S. and add seating at thousands of existing locations. The company detailed its plans during an investor presentation in New York on Thursday. Executives say they expect up…
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Coverage Details
Total News Sources75
Leaning Left14Leaning Right5Center40Last UpdatedBias Distribution68% Center
Bias Distribution
- 68% of the sources are Center
68% Center
L 24%
C 68%
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