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Starbucks Sees Room to Expand with Hundreds of New US Stores and Increased Seating
- On Mar. 10, Starbucks Corporation will launch a three-tiered Rewards program unveiled at Investor Day in New York, covering 35.5 million active U.S. Starbucks Rewards members.
- As part of its turnaround, Starbucks is pushing the Back to Starbucks strategy to boost member engagement and sales after nearly two years of weak U.S. results, focusing on company stores and baristas.
- The program offers accelerated Star earning, a 60-Star redemption tier with $2 off, and Reserve members must earn 2,500 Stars in 12 months for exclusive perks.
- Starbucks shares reacted in intraday trading, with a 5% jump Wednesday and another rise Thursday as company guidance ties the program to fiscal 2026 comparable store sales target and adjusted EPS range.
- Amid labor complaints, Starbucks is closing more than 400 underperforming U.S. stores while planning up to 175 new openings and adding 25,000 seats this year.
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New changes coming for Starbucks Canada’s reward program in March. Here’s what it means for you
The newly introduced membership levels — Green, Gold and Reserve — will each offer benefits based on the number of Stars members have earned.
·Halton Hills, Canada
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Starbucks Is Bringing Back a Perk Customers Haven't Seen in 6 Years
Plus, free birthday drinks got even better.Allrecipes / StarbucksWith so many handcrafted drinks, decadent pastries, and innovative add-ons to choose from, the price your daily order from Starbucks can add up quickly. Luckily, the chain has a solid rewards program for its customers, so your morning latte or afternoon pick-me-up can actually get you some money back later on. But that rewards program has not been free from scandal and customer com…
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Total News Sources92
Leaning Left18Leaning Right5Center46Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 26%
C 67%
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