10 Articles
10 Articles
Starbucks’ China Business May Need a Caffeine Jolt
To succeed in the venti-sized market, Starbucks may just be looking for a tal-sized investment. In an interview with the Financial Times published Wednesday, Starbucks CEO Brian Niccol said the company is exploring a partial sale of its China business in a bid to restore growth in the Middle Kingdom. The news comes as its biggest competitor in the market — the rapidly ascendant Luckin’ Coffee — is starting to make inroads on Starbucks’ home turf…
Starbucks, the iconic coffee chain, is getting attention in the Chinese market. According to the original report, the company's CEO, Brian Niccol, commented in an interview with the Financial Times that they have received "a lot of interest" from potential investors in selling a share of their business in China.The value of the Starbucks brandBrian Niccol has highlighted the importance of the Starbucks brand in the international market. Accordin…
Starbucks CEO Confirms 'A Lot Of Interest' In Potential China Stake Sale, Admits 'Pricing Architecture' For Non-Coffee Drinks Needs Fixing - Starbucks (NASDAQ:SBUX)
Starbucks Corp. (NASDAQ: SBUX) is considering selling a minority stake in its China business to an outside investor as part of efforts to reinvigorate growth in the region, according to the company's CEO.
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