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Starbucks Reaches Record 35.6 Million Active Users and Boosts Customer Frequency with New Rewards
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CORTESY: Starbucks reached a record 35.6 million active users with a higher frequency of customers with its new Rewards, consolidating its digital ecosystem as one of the key pillars of growth in 2026. The global coffee chain confirmed this progress during the presentation of its financial results for the second fiscal quarter, in a context where the company also reported revenues of 9.5 billion dollars and annual growth of 9%. READ ALSO.
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