As a Coffee War Brews, Starbucks Pilots Free Study Spaces at Selected GBA Outlets

Starbucks now offers study rooms in China—no purchase needed

Starbucks China has recently launched its new “星子自习室” (Star Study Room) service at select locations in Guangzhou and Shenzhen. These dedicated workspaces offer free Wi-Fi, power outlets, and water—with no purchase, time limit, or reservation required. The move quickly sparked buzz on social media: the hashtag #星巴克推出自习室 (Starbucks Study Room) has already topped 38 million views on Weibo. Image: Starbucks/Weibo This isn’t just a random move. It’s…

As a coffee war brews, Starbucks pilots free study spaces at selected GBA outlets

Struggling with competition in China, the US coffee shop chain is trying to lure young customers by offering study spaces – without any obligation to buy a beverage The post As a coffee war brews, Starbucks pilots free study spaces at selected GBA outlets appeared first on Macao News.