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Starbucks Notches First U.S. Sales Growth in Two Years, Bets on Loyalty Revamp
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Starbucks Notches First U.S. Sales Growth in Two Years, Bets on Loyalty Revamp
It has been an eventful week for one of America’s most recognizable coffee chains. Starbucks on Wednesday reported its first quarter of same-store sales growth in the U.S. and North America in two years, an early milestone in the company’s turnaround under CEO Brian Niccol. For its fiscal first quarter ended Dec. 28, same-store sales rose 4%, doubling analyst expectations for a 2% increase, driven by higher traffic, with comparable transactions …
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