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Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
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Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Bringing Japanese culture to the table in a delicious and heartwarming way. Japan has a wide variety of cultural values that underpin society in ways that are often unseen, and that includes the concept of mottainai. Literally translating as “wasteful“, this mindset holds a deep sense of regret when the potential value of something isn’t fully realised, and it encourages people to reuse, recycle and avoid unnecessary waste whenever possible, es…
·Tokyo, Japan
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