US Edition
Starbucks accelerates new staffing model to all North American stores
- Starbucks CEO Brian Niccol announced plans to accelerate a new staffing model to all 18,000 North American stores by summer's end, moving it ahead of the initial timeline to cover a third of U.S. stores by year-end.
- The new staffing model is part of Niccol's strategy to improve customer experience and sales, stating that early tests have sped up service times and grown sales.
- The Green Apron model aims to enhance the customer experience, focusing on improving service times and reclaiming lost sales growth, according to Niccol.
- TD Cowen downgraded Starbucks' rating to 'hold,' suggesting that Niccol's turnaround might take longer than expected, highlighting the need for critical spending decisions.
13 Articles
13 Articles
What's Going On With Starbucks Stock Wednesday? - Starbucks (NASDAQ:SBUX)
Starbucks Corporation (NASDAQ:SBUX) shares are moving higher on Wednesday. Analysts at RBC Capital and TD Securities weighed in on the stock. Here’s what you need to know. The Details: RBC Capital analyst Logan Reich maintained an Outperform rating on Starbucks and raised the price target from $95 to $100. Following the company's Leadership Experience day, the RBC Capital analyst has greater confidence in the company’s new strategy and believes …
In a bold strategic move, Starbucks CEO Brian Niccol has announced that the coffee chain will accelerate the deployment of its new service and personnel model in North America’s 18,000 stores before the end of the summer of 2025. Initially, the plan was to implement this model in only one third of American stores by the end of 2025. According to the original report, Niccol is confident that this initiative is key to its recovery strategy.The ess…
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