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Starbucks’ 2026 fall drinks, food, Pumpkin Spice Lattes dropped today
On Tuesday, Aug. 25, 2026, Starbucks launched its 2026 fall menu, featuring the return of the iconic Pumpkin Spice Latte to coffeehouses nationwide. The release marks the start of the coffee chain's highly anticipated annual autumn tradition.
Beyond the classic PSL, Starbucks introduced new seasonal beverages including the Iced Banana Bread Latte and cider-inspired Chaider. Returning favorites like the Pumpkin Cream Cold Brew and Iced Pumpkin Cream Chai round out the expanded autumn lineup.
Experts suggest seasonal coffee popularity stems from scent associations with fall memories and sugar-triggered brain reward systems. With meteorological fall beginning Sept. 1, these menu launches align with changing consumer routines and seasonal expectations.
Starbucks also launched the PSL Society merchandise collection beginning Aug. 25, featuring a pumpkin-embroidered hat and drinkware. The company says items are 'inspired by the colors and cozy rituals of the season' for PSL enthusiasts.
Competitor Dunkin' debuted its fall menu on Aug. 19, six days ahead of Starbucks. The chain's offerings include tiramisu-flavored drinks and an Earle-Y Riser Meal co-created with Florida-based influencer Alix Earle.
In the middle of the summer, Starbucks United States launched this August 25, 2026, the favorite flavor of many, the Pumpkin Spice Latte (PSL) with the rest of the autumn menu and a new collection. Mixing summer with autumn is not a new strategy of Starbucks, since 2018, the company has made the drink available by the end of August.The intention is to further fuel the seasonal trend of retail; at this point it is not surprising to see shops with…