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Standardizing disposable vape devices may curb young people's desire to try them
- In 2023, researchers conducted a large online experiment with 15,259 young people aged 16 to 29 in England, Canada, and the US to examine vaping device appeal.
- The study followed rising youth vaping rates linked to widespread, inexpensive disposable vapes marketed with bright colors and distinctive branding.
- Participants shown standardized, unbranded vape devices reported notably less interest in trying them, especially among smokers, but perceived harm changed minimally.
- Over 67% in the standardized group expressed no interest, compared to 37.5% in the branded group, while around 31% viewed devices as less harmful than smoking.
- These findings support policy efforts, like the UK’s upcoming packaging regulations, highlighting the need for balanced rules to deter youth without reducing smokers’ switching incentives.
12 Articles
12 Articles
The Hamilton Spectator
Youth Vaping Rates Plummet: Canadian Vaping Association Urges Shift to Adult Harm Reduction Strategies
Ottawa, ON, May 21, 2025 (GLOBE NEWSWIRE) -- Statistics Canada’s latest findings from the 2025 Canadian Health Survey on Children and Youth reveal a dramatic decline in youth vaping, with past 30-day use among Canadians aged 12–17 dropping to 7.2%,…
Standardizing disposable vape devices may curb young people's desire to try them
Standardizing the color and branding of disposable vaping devices may deter young people who have never smoked or vaped from trying them in the first place, suggests a comparative study, published online in the journal Tobacco Control.
Vaping more addictive than nicotine gum
A recent study conducted at West Virginia University has uncovered that electronic cigarettes commonly known as vapes may have a higher potential for addiction compared to nicotine gum. The findings suggest that vaping delivers a more compelling addictive effect especially among young adults. The research highlights that individuals between the ages of 18 and 24 showed a strong preference for vaping over nicotine gum indicating that this prefere…
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