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Squid Game x American Tourister: campaign insights & lessons
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Squid Game x American Tourister: campaign insights & lessons
Travel brand American Tourister is betting on fandom to fuel its latest marketing move—a stylish, cinematic crossover with Squid Game ahead of the hit series’ third-season premiere on June 27.This article explores how the brand is turning a cult Netflix series into a pop culture-infused product push, what the campaign reveals about cross-industry IP collaborations, and why experiential storytelling might be the next big play for consumer markete…
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