COTA Boss: F1 Sprint Races Add Entertainment but Not Extra Ticket Sales

Sprints Don’t Move Tickets. COTA’s Next Act Will.

Austin’s F1 boss is saying the quiet part out loud: Sprint races add spice to Saturday, but the ticket line isn’t exactly doing the two-step—so he’s cooking up something bigger, from a mega Paddock Club glow-up to an amusement park with a “Circuit Breaker” coaster and a ride that could put you on a real hot lap before your fries get cold. Miami and Vegas? Think friendly rivals, three flavors of chaos, Texas still serving its own vibe. Curious ho…

COTA boss: F1 Sprint races add entertainment but not extra ticket sales

COTA boss Bobby Epstein says F1's Sprint race format gives fans more value, but he doesn’t believe it is a major driver of ticket sales.