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Spotify Begins Putting Up Billboards Featuring GTA 6 Artwork, Teasing Rockstar Games Collaboration

Summary by IGN
Spotify appears to be the next big streaming giant to partner with Rockstar Games for GTA 6's marketing.

7 Articles

Spotify is beginning to display in several major American cities criard-coloured billboards explicitly evoking, for some of them, the universe of GTA 6. The announcement of a partnership around the game seems imminent.

GTA 6 approaches the debut and Spotify seems to have something in store: the clues come from billboards in big cities.

NewsGaming.net GTA 6: Soundtrack information should arrive soon, Spotify tease a collaboration The Netflix presentation will have taught us a lot about GTA 6, but [...] Article GTA 6: Soundtrack information should arrive soon, Spotify tease a collaboration is available on NewsGaming.net

A number of artists have jumped on the bandwagon, and Spotify has some kind of collaboration underway.

Grand Theft Auto 6 marketing is gaining momentum. Promotional graphics for the game are appearing on large screens in New York and Los Angeles, and players are searching for clues about the in-game radio. See more

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IGN broke the news in San Francisco, United States on Wednesday, September 16, 2026.
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